Competitors will face up to 10 one-minute challenges that escalate in difficulty. Failure to finish the off-the-wall challenges in one minute can result in elimination. The contestant begins the game with three lives, and loses one every time they fail to successfully complete a game.At the completion of each task the contestant will win a prize. At various points throughout the game, the competitor can walk away with the money earned up to that point - but it'll take nerves of steel to stay and complete all 10 tasks to win A GRAND PRIZE. With more than 70 games in store, the competitors - who come from all walks of life - will never be quite sure what hit them.